![]() Starbreeze is the owner of the Payday IP. Development of the 2013 title had been halted, but it was restarted in October 2019 as the company's economically viable options narrowed. In calendar 2020, Starbreeze earned SEK 118 million (€11.6 million) in revenue, of which SEK 111.5 million (€11 million) was generated by the Payday IP - close to 95% of the company's total sales. This deal is close to a guarantee of Payday 3's release, and is a significant coup for Sjögren, who took over as acting CEO of the company in October last year.įollowing several years of financial tumult, in which it came close to insolvency due to a string of big investments and failed product launches, the Swedish publisher has become almost entirely reliant on revenue from Payday 2. "We now have a strong foundation for a successful launch of Payday 3." "In addition to securing the continued development, this deal secures global publishing of Payday 3 as well as the marketing efforts through the entire game life-cycle," said Starbreeze CEO Tobias Sjögren in a statement. ![]() ![]() ![]() The estimated €50 million vale of the deal will cover both development and international marketing for the project, including at least 18 months of post-launch content and marketing support.Īccording to Starbreeze, the partnership with Koch means that Payday 3 is fully financed, and is expected to launch on PC and consoles in 2023. Starbreeze has signed a €50 million co-publishing deal with Koch Media for Payday 3, which is due to launch in 2023. ![]()
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